Google Ads Management in Alexandria, Egypt
Google Ads management for Alexandria businesses — Arabic and English campaigns, local targeting, and conversion tracking set up before a single pound is spent.
We manage Google Ads accounts for businesses in Alexandria, Egypt. Search, Performance Max, YouTube and remarketing — in Arabic and English, targeted at the districts your customers actually live in, and measured properly so you can see what each pound produced.
The mistake that wastes most Egyptian ad budgets
It is not a bad headline or the wrong bid strategy. It is running ads with no conversion tracking. A worrying number of the accounts we are asked to review have been spending for months while optimising toward clicks, because nobody ever told Google what a real lead looks like. The algorithm then does exactly what it was asked to do: it buys the cheapest clicks it can find, from the people least likely to buy.
The second most common waste is geography. An account set to “Egypt” spends your money in Cairo, Giza and Upper Egypt while your shop is on Sidi Gaber and you can only realistically serve Alexandria. Location settings look trivial and are routinely left on the default.
What we do before spending anything
- Conversion tracking first. Calls, WhatsApp taps, form submissions and purchases, each defined as a distinct conversion with a sensible value. Nothing launches until this reports correctly.
- Search-term reality check. Egyptians mix Arabic and English in the same query and type in dialect. We build the keyword set from what people actually search, not from a translated English list, and we set negatives aggressively from day one.
- Location and radius targeting. Alexandria as a whole, or a radius around your branch, with the “presence” setting corrected so you are not paying for people who merely showed interest in the city.
- Landing page check. The fastest way to halve your cost per lead is usually a faster, clearer landing page — not a higher bid.
Arabic and English are two different accounts in practice
They need separate ad groups, separate keyword sets and separate ad copy. Arabic search behaviour in Egypt skews towards mobile, shorter queries and dialect spellings, while English queries in Alexandria often come from a different segment entirely — expats, B2B buyers, and people researching in a professional context. Running both through one ad group means one of them quietly subsidises the other and you cannot tell which.
Reporting you can actually use
Every month you get the numbers that matter: spend, leads, cost per lead, and which campaigns and search terms produced them. Not a screenshot of impressions. If a campaign is not working we will say so and tell you what we are changing, because the alternative is you paying for our reluctance to admit it.
How long before it works
Ads deliver traffic on day one — that is the point of paying for it. Useful optimisation takes longer: expect two to four weeks before the search-term data is rich enough to trim properly, and a couple of months before smart bidding has enough conversions to do its job well. Accounts that get rebuilt every fortnight never reach that point.
Areas we work across
We are based in San Stefano, El Raml 2, and run campaigns for businesses across Alexandria — Smouha, Sidi Gaber, Roushdy, Gleem, Louran, Stanley, Miami, Sporting, Camp Caesar, Mandara, Montaza, Agami and the Borg El Arab industrial zone.
Frequently asked questions
Should I run Google Ads or work on SEO?
They answer different questions. Ads buy traffic now and stop when you stop paying; SEO in Alexandria compounds slowly and keeps working. Most businesses that can afford both should run both, with ads funding the wait for organic results.
Do I need a website, or can ads point to WhatsApp?
Click-to-WhatsApp works and converts well in Egypt, especially for services. But without a landing page you lose remarketing, you cannot measure quality properly, and your cost per lead tends to drift upward as unqualified chats pile up. A simple, fast page is usually worth it.
Who owns the account?
You do. We work inside your Google Ads account, not a hidden agency one. If we ever stop working together, the account, its history and its learning stay with you.
Talk to us
Start with a free 30-minute call. We will look at your existing account if you have one and tell you plainly what is wasting money.
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Ready to start?
A free 30-minute call — we look at where you are and tell you plainly what we would do first.