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Privacy Policy

Last updated: 14 May 2026

1. Introduction

Aelaany Agency (“we,” “our,” or “us”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website at aelaany.com or contact us for our digital marketing services. We comply with the Arab Republic of Egypt's Personal Data Protection Law No. 151 of 2020 and align our practices with the EU General Data Protection Regulation (GDPR) where applicable.

2. Information We Collect

We collect information you provide directly to us, such as:

  • Name, email address, and phone number (via contact forms)
  • Company name, service of interest, and service requirements
  • Messages and communications you send us

We also automatically collect certain information when you visit our website:

  • Browser type, operating system, and IP address
  • Pages visited and time spent on the site
  • Referral source (how you found our website)

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide our services
  • Send you relevant proposals and service information
  • Improve our website and user experience
  • Analyze website traffic and marketing performance
  • Comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal bases:

  • (a) Your consent — for marketing communications, analytics cookies, and the Facebook Pixel;
  • (b) Performance of a contract — to deliver services you have engaged us for;
  • (c) Our legitimate interests — to improve our website, prevent fraud, and respond to inquiries;
  • (d) Legal obligation — for tax records, regulatory compliance, and record-keeping.

5. Data Retention

We retain contact-form submissions for 24 months from the date of last contact. Client engagement records are retained for 7 years to comply with Egyptian tax law (Law No. 91 of 2005). Analytics data is retained for 14 months by default. Cookie consent records are retained for 12 months. You may request earlier deletion subject to legitimate-interest and legal-obligation overrides.

6. International Data Transfers

Your data may be transferred to and processed in countries outside the Arab Republic of Egypt, including the United States and the European Union, through our service providers:

  • Google LLC (Google Analytics 4, Google Ads, Google Workspace)
  • Meta Platforms Inc. (Facebook Pixel, WhatsApp Business)
  • Our hosting provider (data resident at the provider's server location)
  • Our email service provider

These transfers rely on the providers' Standard Contractual Clauses, adequacy decisions, or other lawful transfer mechanisms recognized under Egypt's Personal Data Protection Law No. 151 of 2020 and applicable foreign laws (GDPR for EU recipients). By using our website, you consent to these transfers.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. The technologies we use fall into the following categories:

  • Strictly necessary / functional cookies: Cookie consent state, language preference, and other cookies required for the website to function properly
  • Analytics cookies (analytics_storage): Google Analytics 4 — to understand how visitors use our site
  • Marketing cookies (ad_storage): Facebook Pixel — to measure advertising effectiveness and enable retargeting

Note: All analytics and marketing scripts are blocked until you grant consent via our cookie banner (powered by the Complianz plugin). You may withdraw consent at any time via the “Cookie Settings” link in the footer, or by clearing cookies in your browser settings.

8. Third-Party Services

We use the following third-party services that may collect, process, or receive data on our behalf:

  • Google Analytics 4 — website analytics; data sent to Google LLC, USA
  • Google Ads — conversion tracking and remarketing
  • Facebook Pixel — advertising measurement; data sent to Meta Platforms Inc., USA
  • WhatsApp Business — click-to-chat communication; data sent to Meta when you initiate a chat
  • Hosting provider — data resident at the provider's server location
  • Contact Form 7 + Flamingo — form submissions stored in our WordPress database

9. Personal Data Breach Notification

In the event of a personal data breach, we will notify Egypt's Personal Data Protection Center within 72 hours of becoming aware of the breach. We will also notify affected users without undue delay where the breach is likely to result in a high risk to their rights and freedoms.

10. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Your data is stored securely and access is restricted to authorized personnel only.

11. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Receive your data in a portable format (data portability)
  • Withdraw consent at any time, without affecting the lawfulness of prior processing
  • Lodge a complaint with Egypt's Personal Data Protection Center (Ministry of Communications and Information Technology, Cairo, Egypt) or with your local data protection authority if you are an EU/EEA resident

To exercise these rights, contact us at info@aelaany.com with the subject line “Privacy Request”, or by post at our address below. We respond within 30 days.

12. Children's Data

Our services are directed at businesses and adults aged 18 or older. We do not knowingly collect personal data from minors under 18. If you believe a minor has provided personal data to us, please contact info@aelaany.com and we will delete the data without undue delay.

13. Compliance Statement

We comply with the Arab Republic of Egypt's Personal Data Protection Law No. 151 of 2020 and its implementing regulations as published by the Personal Data Protection Center. We also align our practices with the EU General Data Protection Regulation (GDPR) where applicable to our website visitors.

14. Contact Us

If you have any questions about this Privacy Policy, or to exercise any of your rights, please contact us:

Data Controller:
Aelaany Agency
10 Al Ghardaka, San Stefano, El Raml 2, Alexandria, Egypt
Email: info@aelaany.com
Phone: +20 128 558 5533

For privacy-related requests, email info@aelaany.com with the subject line “Privacy Request” and we will respond within 30 days.

Last Updated: 14 May 2026

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