AI Marketing

Marketing teams are being told to adopt AI faster than anyone can evaluate what it is actually good at. This category works through that in practical terms. You will find a review of the AI tools worth adding to a marketing workflow in 2026 and, just as usefully, the tasks where they still produce work you would not publish. There is a guide to using AI in content production without damaging the search rankings you already have, covering editing, fact checking and the tells that make generated text obvious to a reader. And there is a walkthrough of optimising for AI search, meaning ChatGPT, Perplexity and Google's AI Overviews, which increasingly answer a question before anyone reaches a website at all. The articles suit owners and marketers who want to use these tools deliberately, on tasks they have chosen, rather than because a competitor announced that they had.