Social Media

Most Egyptian businesses already have a Facebook or Instagram page. Turning that page into something that brings customers is a different problem, and it is the one this category addresses. Articles here cover posting schedules and how to work out when your own audience is actually online rather than copying a chart from another market. There are guides to growing an Instagram following without buying followers, to paid campaigns on Meta platforms, and to the difference between content that earns engagement and content that earns sales. You will also find pieces on planning a month of posts so the account does not go quiet whenever work gets busy. The writing assumes you are running the account yourself or supervising someone who does, and it favours decisions you can make this week over long term brand theory.