Google Ads

Paid search puts you in front of people who are already looking for what you sell, but it also spends money every time someone clicks. The articles in this category deal with both sides of that trade. You will find explanations of how bidding and Quality Score interact, what actually moves cost per click down, and how to read a search terms report so budget stops leaking into irrelevant queries. Several pieces compare Google Ads with social platforms so you can judge which channel suits your product, your margin, and your sales cycle. Others cover account structure, keyword match types, and the landing page decisions that determine whether a click becomes an enquiry. This category suits business owners running their own campaigns and in-house marketers who inherited an account and need to understand where the money is going before they change anything.