Video Production

Video gets commissioned far more often than it gets planned, which is why so much of it is expensive and forgettable. The articles here deal with the decisions made before a camera is switched on. One breaks down what a video advert costs in Egypt in 2026 and which line items move the total, so you can read a production quote and understand what you are agreeing to. Another maps the types of marketing video a business actually needs, from product demonstrations to customer testimonials and short social clips, and matches each one to the job it does. The third covers scripting, including how to open before viewers scroll past and how to arrive at a call to action without sounding like an advert being read aloud. Useful for owners briefing a production company and for marketers shooting in house with a phone and a small team.