A video ad in Egypt costs anywhere from EGP 5,000 for a simple phone-shot social clip to EGP 200,000 or more for a full agency production with a crew, actors, and a studio. Most small and medium businesses land between EGP 15,000 and EGP 60,000 for a polished 30–60 second ad in 2026.
Last updated: May 2026. Written by the Aelaany team based on real Egyptian production quotes and client projects.
What actually decides the price of a video ad?
The price gap between a 5,000 EGP video and a 150,000 EGP video isn’t random. It comes down to a handful of factors that every production company in Cairo or the Gulf will quote against. Understanding them lets you control your budget instead of being surprised by it.
- Crew size — a one-person shooter is cheap; a director, DOP, sound engineer, and lighting team is not.
- Talent — using your own staff costs nothing; a known TV face can cost more than the entire shoot.
- Location — your office is free; renting a studio or a villa for the day adds EGP 3,000–20,000.
- Animation & motion graphics — 2D explainer animation often costs more per second than live footage.
- Editing & post-production — color grading, sound mixing, and subtitles all add hours.
What are the typical video ad packages in Egypt?
Here is a realistic 2026 price map based on what Egyptian freelancers and agencies are actually charging. Use it as a negotiation baseline, not a fixed menu.
| Package | What you get | Price (EGP) |
|---|---|---|
| Phone / UGC clip | 1 location, phone camera, basic edit | 5,000 – 12,000 |
| Standard social ad | Camera, light kit, simple edit, music | 15,000 – 35,000 |
| Premium brand ad | Crew, talent, studio, full post | 50,000 – 120,000 |
| 2D animated explainer | Script, voiceover, 60–90s animation | 20,000 – 60,000 |
| TVC-level production | Director, cast, multiple days | 150,000+ |
Is a phone-shot ad good enough for your business?
For most small businesses running ads on Facebook, Instagram, and TikTok, yes. Platform algorithms in 2026 actually favor authentic, native-looking content over glossy commercials. A well-lit phone video with a clear message and good captions can outperform a 100,000 EGP production on social feeds. Save the expensive polished work for TV, billboards, and brand-defining campaigns.
Common mistakes that waste your video ad budget
- Paying for production before fixing the script. A beautiful video with a weak message sells nothing.
- Ignoring captions. Over 80% of social video is watched on mute — no subtitles means no message.
- Shooting one long video instead of several short cuts. You need variations to test on ads.
- Choosing the cheapest quote blindly. Re-shoots cost more than hiring properly the first time.
- Forgetting vertical format. A landscape-only ad dies on Reels, TikTok, and Stories.
How do you get the best value for your money?
Start with the goal, not the gear. Decide where the video will run and what action you want viewers to take. Then brief your production team on that single objective. Bundle your shoot — film three or four short ads in one session to spread the day rate. And always ask for the raw footage so you can re-edit later without paying for a new shoot. Pairing your video with the right ad platform strategy matters as much as the video itself.
Frequently asked questions
How long does it take to produce a video ad in Egypt?
A simple social ad takes 3–7 days from brief to final cut. A full brand production with casting and a studio usually needs 2–4 weeks. Animation typically takes 2–3 weeks depending on length and revisions.
Should I hire a freelancer or an agency?
Freelancers are cheaper and great for single videos. Agencies cost more but handle strategy, multiple deliverables, and tight deadlines. If you need ongoing content, an agency or a retained freelancer is usually better value.
Are video ads worth it for small businesses?
Yes. Video consistently gets more reach and engagement than static images on every major platform. Even a low-budget phone ad can generate strong results if the message and targeting are right.
Want a video ad that actually fits your budget and goals? Talk to the Aelaany team and we’ll quote you honestly.