WhatsApp Marketing

WhatsApp is where a large share of Egyptian customer conversations already happen, usually with nothing structured behind them. This category treats it as a channel with rules worth learning. The introduction to WhatsApp Business covers the tools most accounts never switch on, including catalogues, labels, quick replies and away messages, and how the Business app differs from an ordinary personal number. A second article compares broadcast lists with groups, which behave very differently in reach, in privacy and in how quickly they irritate the people receiving them. The third pulls everything into a strategy: how contacts opt in, how often to message them, what a message worth opening looks like, and how to keep an account from being reported and restricted. Written for shops, clinics, service businesses and anyone whose orders and enquiries already arrive as chat messages rather than phone calls or forms.